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Simultaneously, launching a low-priced merchandise under the identical brand identify erodes the premium quality impression in the vehicle batteries industry. Therefore, the best option is to go for an off-brand name to target the fork-lift buyers who will be ever more turning out to be price sensitive. This could https://ricardolyykr.onesmablog.com/hbr-case-study-analysis-fundamentals-explained-71604484

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